Our Story
I'm Jane-Ellen - Founder, LUXE BINS
Born and raised in Sydney, I’m a proud boy mum, wife to my builder husband Corey, a red wine lover, podcast enthusiast, and a firm believer that winter sun beats summer any day.
Once a fast-paced journalist, I’m now chasing a life in business, swapping headlines for ambition, creativity, and building something of my own (while still chasing toddlers on the side). If I’m not deep in work (I also work a full time day job) or mum-mode, you’ll probably find me sipping tea or sweating it out at the gym.
I’ve always believed that your home should feel as good as it looks. It should reflect who you are and make you feel welcome the moment you step inside. But for me, that feeling was interrupted every time I saw those ugly wheelie bins right at our front door. When I couldn’t find a simple, stylish solution, I decided to create one myself... a world-first product that turns an everyday eyesore into a stylish feature.

Enter: Luxe Bin Covers.
It all started after a life-altering health scare — developing Sepsis just days after giving birth to my second son. I became seriously ill, spent weeks in hospital fighting to recover, and came out with a new perspective on life.
I realised it was now or never to finally start a business, something I've always wanted to do.
After months of researching various business ideas and concepts, I realised my husband and I had tried everything to hide our bins. Then it hit me! I could not find any stylish, practical bin covers anywhere online in the entire world. That is how Luxe Bins was born. Functional, stylish, and the first of its kind.
I’m so excited to have you on this wild ride with me. Whether you're here to make your front entrance look better or just want to feel a little less annoyed every time you take out the bins, you’re in the right place.
Thanks for being here.
Jane-Ellen x

WE LOVE LUXE COVERS
Warning: This is a bin cover. Side effects may include awkward neighbour conversations about your fabulous bins.